The mood to travel:
how Baobab Collection turns your home into a map of the world
A new Baobab Collection boutique has opened in Paris — and it is not so much a shop as a destination — one that requires no visas, no boarding passes, no luggage. Simply move from one shelf to the next and find yourself on the Côte d’Azur, on the streets of Manhattan, or standing before the great mosque of Marrakech.
Baobab Collection was born in Tanzania, is produced in Belgium, and draws its inspiration from the perfumery traditions of Grasse — which makes it, from the outset, something genuinely international: a project that has absorbed the sensibility of several worlds at once. Its complex, deeply sensuous compositions allow you to visit places not yet reached, or to return — through scent, in a candle or a diffuser — to the ones that left their mark.
Beyond the permanent collection, the brand releases two limited editions each year, and each one is an event in its own right. New pieces are created in collaboration with designers, artists, and glassmakers, and every vessel does more than hold a fragrance — it embodies it. Each bottle is a small masterpiece, worth lingering over even before the wick is lit.
The limited collections offer something rare: a dizzying journey undertaken without ever leaving the room.
A sun-filled morning in Nice? Look for citrus, sea salt, and musk. The lanes of Saint-Tropez? Mint, thyme, and basil. Rome, in the Baobab imagination, smells of coriander, patchouli, and tonka bean — and the bottle, naturally, carries a stylised Colosseum. Paris is wisteria, mimosa, tulip, lime blossom, and chestnut.
The American series offers three distinct moods. My First Manhattan evokes Central Park in spring — lily of the valley, musk, pine. Ocean Drive carries mandarin and cedar, and belongs unmistakably to Miami, which has its own separate dedication in the collection: cypress and cedar. For those drawn to the East, Marrakech offers orange blossom, leather, and patchouli; Africa is rendered as an intoxicating blend of cashmere wood, clove, and guaiacwood.
It is no surprise that premium hotels around the world have long turned to Baobab to anchor a guest’s sense of place — to leave behind something that lingers. That same instinct is now available to anyone: a way of carrying a city home. And for those who refuse to choose a single destination, the brand has devised trio sets — Manhattan, Paris, Mykonos, or Rio, Mexico City, Miami.
